.

Uber Eats is known for delivering takeaway, but nowadays they deliver so much more. Like groceries, toiletries, hardware, flowers and pharmaceuticals - the list is growing every day.

Initially they wanted to tell people they now deliver anything - but unfortunately that’s just not true, and never will be.

So, to relaunch the brand and draw awareness to the ever growing offering, we produced the platform Get Almost Almost Anything. By shining a big bright light on all the weird and wonderful things we can’t deliver, we were able to show off what we can.

This brand platform was also adopted in Taiwan.

Agency: Special Group
CCO: Tom Martin, Julien Schreiber
CD Partner: Sarah Parris
Creatives: Simon Gibson, Nils Eberhardt, Laura Grimshaw, Hannah Mccowatt, Matt McCarron
Director: Matt Aselton

We created a world first video-game walkthrough of a country.

In 2020 as travel plummeted, online gaming increased by over 70% and we decided to market the rugged and beautiful country of New Zealand like a game. We invited the world to come and Play NZ.

We launched with a live stream on Twitch. Australian gaming heavyweight, Loserfruit, led thousands of followers on an hour-long journey that showcased the best bits of New Zealand. She “played” the country and interacted live with followers.

Gamers couldn’t get enough, with many asking when PLAY NZ would launch for real.

Agency: TBWA
CCO: Andy DiLallo
Creatives: Katrina Alvarez-Jarratt, Andrew Torrisi, Grant McAloon, Neville Fordyce, Doug Hamilton and Ben Clare.
Director: Uncle Friendly

Sportsbet love controversy.

They challenged us to get them in the news when launching their new Android app, into an already saturated market. So to make some noise we enlisted some of the World’s most infamous athletes to help us put the ‘roid in Android. Including ex-Canadian sprinter Ben Johnson. We even carried out some ambush activity at the Tour de France.

Agency: BMF
ECD: Cam Blackley
Creatives: Gooch Richards, Rambo Goraya
Director: Matt Devine

There’s never been so much discussion about our mental health. But we still weren’t talking about the psychological impact of a car accident or incident.

We developed R (Return) Plates to recognise drivers returning to the road. To encourage others on the road to be empathetic to what was going on inside.

Within 48 hours we had run out of plates, and started a conversation about how we treat those suffering with mental health issues on our roads, shifting perceptions and encouraging empathy towards other drivers.

Agency: Special Group
CCO: Evan Roberts
ECD: Katrina Alvarez-Jarratt
Creatives: Simon Hayes, Andrew Torrisi, Henry Wall

Although football is the largest participation sport amongst kids in Australia, less than half support an Australian team.

To show kids what they were missing out on, we called on all of the A-League teams (Australia’s Premier League) and their fans to compete for the fandom of one lucky kid. Ten year old Yoshi.

Needless to say, they pulled out all the stops.

Agency: BMF
ECD: Cam Blackley
Partner: Harry Neville-Towle
Director: James Sexton, Harry Neville Towle, Brad Goosen

We gave people a break from the ad break.

We relaunched Tasmania - a remote island at the bottom of Australia - under the brand platform, Come Down for Air.

Each ad was created to give the audience a breath of fresh air and a moments break from the craziness of modern life. Mimicking the refreshing nature of this raw and rugged island at the bottom of the world.

Agency: BMF
ECD: Alex Derwin
CD: Dave Fraser
Creatives: Justin Butler, Jane Tjokrowidjaja, Ben Alden, Michael Dawson, Lisa Down
Director: Chris Riggert

To stop domestic violence, we needed to look at where it starts - with children learning disrespect towards women. We set out to teach adults just how powerful their words and actions can be, by showing them just how easily they can be misinterpreted by kids.

Agency: BMF
ECD: Alex Derwin
CD: Jen Spiers
Partner: Nadia Ahmad
Director: Steve Rogers

Nothing contrasts human fragility with strength better than our scars. They’re something we all have, but each one is personal and tells an intimate story of an injury or illness we overcame. They shouldn’t be hidden away. They should be worn with pride. A sign of a life lived. A sign of our strength.

TAL are a very human life insurer, and they make a point of being there for their members when life inevitably leaves its mark.

Agency: BMF
ECD: Alex Derwin
CD: Jen Spiers
Partner: Nadia Ahmad
Director: Michael Spiccia

When you’ve got something complicated to say, sometimes you just have to say it in an entertaining way.

This fun campaign to promote Uber One - Uber’s membership program - played on the confusing nature of the product.

Agency: Special Group
CCO: Tom Martin, Julian Schreiber
CD Partner: Sarah Parris
Creatives: Phil Harkness, Jack Wall
Director: Dave Wood

Eclipse mints give you minty fresh breath and the confidence to say hello to anyone.

We launched the brand proposition ‘Say Hello to Fresh’ across Australasia. One ad for Australia and New Zealand and the second for China.

Australia & New Zealand
Agency: DDB
Creative Director: Scott Hubscher, Darwin Tomlinson
Partner: Harry Neville-Towle
Director: Luke Shanahan

China & Hong Kong
Agency: DDB
Regional ECD: Andrew Fackrell
Partner: Harry Neville-Towle
Director: Damien Shatford

Australia has some of the most dangerous beaches in the world. Westpac bank have had a long standing relationship with surf life saving. We developed the concept of a life saving drone chopper, so we could get to people in trouble, faster. We were not involved in production.

Every good night starts with a 5 Seeds cider.

We relaunched this cider brand under the platform Plant the Seed; with this epic film about a house party that’s been overtaken by a giant apple tree. The film was cut up into various times of the day to represent different drinking occasions.

Agency: BMF
ECD: Cam Blackley
Partner: Harry Neville-Towle
Director: Dylan Pharazyn

In 2015 we developed Christmas Down Under for Australia’s largest mobile provider, Telstra. A set of Australian Christmas characters and a fully interactive in store experience. Each character had their own animated story and were made into wooden toys.

Agency: DDB
CD: Darwin Tomlinson
Partner: Harry Neville-Towle
Production Partners: Nakatomi / Mighty Nice

In 2001 Shane Warne (arguably Australia’s greatest ever cricketer) ruined one young fan’s day when he got out for 99 and missed out on what would have been his only career test century.

Fast forward 13 years. To launch Shane Warne’s Moa beer collaboration, we used social media and PR to track down the devastated fan, so Shane could buy him a frothy one to say sorry.

It was picked up by TV and national press and after scouring the country we finally found Mike Earl AKA ‘plugger’ out in Western Australia and we flew him to Melbourne to have an ice-cold Moa beer with his hero.

Agency: DDB
ECD: Dylan Harrison
CD: Jen Spiers
Partner: Harry Neville-Towle

Bleeding nipples. It’s just as bad as it sounds.

As a long distance runner and the proud owner of two easily-aroused nipples, I’ve had my fair share of chaffed, bleeding nubbins.

There are options in the market to protect your teats but they’re all sold as ‘discreet’. This seemed like a missed opportunity. So I developed Nip Sticks. A fun and comical way to protect your udders whilst making others chuckle.

Abbott’s Village Bakery are famous for their free-range loaves. We developed a weird and wonderful village of volunteer scarecrows to keep the loaves safe while they’re out in the field.

Agency: BMF
ECD: Cam Blackley
CD: Dantie Van Der Merwe, David Fraser
Partner: Harry Neville-Towle
Director: Abe Forsythe